Another Unexpected Discovery from My Planned Research
Webinar on the Science of Email Marketing
Discovered That the Popular Notion Regarding Transmitting Frequency May Be Incorrect
First, I examined clickthrough rates depending on the amount of times a list is sent each month, and discovered that if you're emailing your list 4 or 5 times per month. there is no significant drop in clicks if you switch to sending to them once a day. Remember that if you increase your email frequency from 5 to 6 times per month and lose a fraction of a percent in CTR, you're really gaining clicks since you're emailing more often.
When I looked at unsubscribe rates vs sending frequency, I discovered that if you're emailing your list 4 or 5 times a month, you may as well email them much more regularly.
The message here is that, because most business currently email their lists once a week, they may as well start emailing more often if they have useful offers and information to provide, since there does not seem to be a significant cost for doing so.
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