by admin | Sep 30, 2023 | Business, Business Development, Marketing
Unused Software: The Cost (Shelfware) Often the big strains on a company’s budget are easy to identify. For example; things like wages, real estate and insurance are clearly visible. However, the invisible costs are much harder to pin down, including software....
by admin | Sep 30, 2022 | Business, Business Development, Marketing, Sales
We assume that closing comes before prospecting, but the two commitments you need to create an opportunity are: the commitment of your prospect to explore working with you (their time) and their commitment that you’ll follow up with them (their interest in...
by admin | Aug 15, 2022 | Business Development, Marketing, Sales
To my disappointment, your efforts have not resulted in an increase in retention. “What are you doing all day long?” Before I heard those words, I had just been hired for the position. A low-cost, scalable service model was expected to quickly improve...
by admin | Jun 10, 2022 | Business, Business Development, Technology
Complex tasks should not be rushed. As the old saying goes ‘Rome wasn’t built in a day’, so why should your digital transformation be? Processes such as technology, marketing and sales processes must be built over time. They should be tried and tested, and...
by admin | May 31, 2022 | Business Development, CRM, Marketing, Sales
Efforts that lead to sales success seldom go awry. Sales strategies are seldom based on throwing random approaches against the wall and seeing what sticks. Businesses that have a good track record of sales performance are more likely to provide training and support...
by admin | Aug 1, 2021 | Business, Business Development, Marketing
One question trumps almost any other when it comes to building a profitable business: How is your relationship with your customers? The current economic environment, is overflowing with options targeting the consumer market. This has lead to the challenge facing...
