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Rethinking Subscriptions: Lessons Learned During the Email Overhaul of the Relevate Marketing Blog

Rethinking Subscriptions: Lessons Learned During the Email Overhaul of the Relevate Marketing Blog

by admin | Feb 15, 2022 | Business, Marketing

I took on the challenge of analysing and revamping the Relevate Marketing Blog’s email subscription a few months ago. It is not as if our email membership was inactive. Each month, we were adding an astonishing number of subscribers. We knew those subscribers...
Surprise and Delight Your Customers

Surprise and Delight Your Customers

by admin | Mar 1, 2021 | Business, Business Development, Marketing

What does superior customer service really mean to you as an organisation? It can mean going the extra mile for your customers, even if there’s no additional reward in it. It can also mean continually providing the same excellent level of service over...
How to Manipulate Human Behaviour: Converting Contacts into Sales

How to Manipulate Human Behaviour: Converting Contacts into Sales

by admin | Oct 15, 2020 | Business, Business Development, Marketing

When we talk of manipulating human behaviour, we mean in the best possible way. In the business world, we want to analyse how people think. So that we can appeal to them naturally and help them find the products and services they would enjoy.  How to...

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