Tactical Edge Hobbies an online retailer who wanted to move more customers toward their higher end of that product range to reduce costs relative to revenue. Relevate implemented a marketing automation and chatbot platform across email and Facebook Messenger to deepen customer engagement and increase spend.
THE CHALLENGE
Tactical Edge Hobbies is an online retail business with products ranging from $200 to $2,000. With such a wide range, they wanted to motivate most customers towards the higher end, reducing the overall cost of advertising relative to revenue per customer.
THE SOLUTION
Relevate implemented a marketing automation and chatbot platform, working alongside a social media marketer, to deepen the relationship with customers and increase average spend. The automation onboarded new customers and educated them not just about the product, but about the sport and lifestyle behind it. This was delivered through email marketing and Facebook Messenger, allowing the business to build one to one customer journeys at scale.
THE OUTCOME
Tactical Edge Hobbies gained an automated system that increased customer engagement and presence at scale, supporting the goal of moving more customers toward higher lifetime value while keeping advertising costs proportionate.
If your organisation is facing similar challenges or is interested in exploring digital transformation, email us how we can help you achieve your goals.
